THE VISUAL ASPECTS
We decided to keep a lot of the aspects from your existing identity to make sure we didn't venture too far away from your existing brand. After all what we're after is a change of direction of the brand and the country rather than a totally new visual style. If you have any questions on our process or any part of the visual identity don't hesitate to ask us!
We have created an identity that should cover your most basic needs such as logotype, colors, typography, patterns and of course the flag.
The logotype consists of the Korean word for "Love" as well as the word mark "Korea" and the symbol mixed into one.
We didn't want to change too much of the flag but the heart had to be in there.
The symbol is the representation of Love, a heart.
In order to make the identity more tactile we've chosen to add some simple shapes that can be made by hand.
We made the business card into an ice breaker for when you meet foreigners. It will teach both of you how to say Hello in Korean and English.
Every country need it's own currency and it should be according to the rest of the identity so we did some prototyping.
Why not use promotional post cards to send out once the new profile is in place.
Official uniforms can be extremely boring. These buttons can spice things up a bit.
LOVE IS KOREA AIRLINES
We played around that Air Koryo would follow the branding of the country and brand their planes with polkadots and the heart.